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Who are we?
The story begins in Ciudad Cuauhtémoc, Chihuahua, with Pedro Echeverría, whom people used to nickname Pit. That nickname became the first name of his venture: Novedades Pit, a store born from hard work, business vision, and closeness to the community. Over time, that small shop evolved, growing in spirit, in offerings, and in ambition. The name also changed, and thus was born what we know today as PIT Brands.
From its roots in Cuauhtémoc to its expansion into new markets such as the state capital—where in 2024 the first store in Chihuahua was inaugurated—the brand has remained true to its origin while projecting a modern, energetic, and ever-growing identity. PIT is not just a clothing brand: it is a living story of evolution, closeness, and vision. A brand that grew with its own name and today dresses thousands with purpose and character.
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At Pit Brands, we understand that fashion goes beyond dressing well—it’s an experience that should feel complete, personal, and authentic. That’s why we offer a proposal that fuses style, atmosphere, and service in one place. More than just a store, we are a space designed to connect with those who value quality, design, and personalized attention. Each visit becomes a meaningful moment, where the customer doesn’t just shop, but truly lives the brand

What sets us apart is the way we integrate original products, carefully curated brands, and an immersive atmosphere that elevates every shopping experience. We create a genuine relationship between service and product, focusing on warm attention, smart clothing solutions, and benefits that make the customer feel valued, understood, and part of something greater.

Pit Brands does not compete on price, it competes on experience.
Mission
To provide a comprehensive shopping experience with leading brands and personalized service, delivering value to the customer in a comfortable and innovative environment.
Vision
To be the leading fashion company with a sustainable focus, supported by a committed team and a continuously growing business structure.
Pit Brands
31 y, Av. Mariano Jiménez 1458, Francisco Villa, 31520 Cuauhtémoc, Chih.
Km.2 Corredor comercial, 31604 Cuauhtémoc, Chih.
Pit Outlet
Calle Hidalgo y 17, 31500 Cuauhtémoc, Chih.
Calle 48, Cardenales y, 31527 Cuauhtémoc, Chih.
Km. 7 Corredor Comercial, 31604 Cuauhtémoc, Chih.
Av. de las Américas 500-bodega #5, Panamericana, 31203 Chihuahua, Chih.
Blvd. Jose Fuentes Mares 8207, colonia marmol 1, 31063 Chihuahua, Chih.
Pit Biker Store
Km. 7 Corredor Comercial, 31604 Cuauhtémoc, Chih.